Company Filing History:
Years Active: 2018
Title: Inventor Spotlight: Yi-Fang Yen and His Map-Based Advertising Innovation
Introduction
Yi-Fang Yen is an accomplished inventor based in Westlake Village, California. With a focus on enhancing advertising methods through technological innovation, Yen has made a significant contribution to the field with his sole patent. His work demonstrates the potential of integrating location-based services with advertising strategies.
Latest Patents
Yi-Fang Yen holds a patent for a "Map-based Advertising System." This innovative system includes a method, apparatus, and computer program product designed to implement a map-based approach for advertising. In one embodiment of the invention, a graphical representation of a geographic area is displayed, advertising content is received, and the system determines if the content's location falls within the displayed area. If so, the relevant advertising content is showcased alongside the geographic representation, allowing for targeted advertising based on the user's location.
Career Highlights
Yi-Fang Yen is currently associated with Move, Inc., a company that drives innovation in the real estate sector through technology. His role involves leveraging his expertise to enhance the company's advertising methodologies, particularly through the integration of his patented system into their services.
Collaborations
During his tenure at Move, Inc., Yen has collaborated with notable colleagues including Duke Fan and Michael James Leavy. Together, they contribute to a dynamic environment focused on pushing the boundaries of what is possible in map-based and location-sensitive advertising technologies.
Conclusion
Yi-Fang Yen's contributions to the field of advertising technology through his innovative map-based advertising system highlight the impact of technological advancements on advertising practices. By holding a patent that integrates geographic visualization with advertising, Yen continues to pave the way for more effective and targeted advertising solutions in today's digital landscape. His collaboration with talented coworkers at Move, Inc. further emphasizes the importance of teamwork in fostering innovation.