Company Filing History:
Years Active: 2022-2025
Title: Yana Volkovich: Innovator in Online Advertising Technology
Introduction
Yana Volkovich is a prominent inventor based in New York, NY (US). She has made significant contributions to the field of online advertising technology, holding a total of 3 patents. Her innovative work focuses on enhancing the effectiveness of advertising campaigns through advanced data analysis and machine learning techniques.
Latest Patents
One of Yana's latest patents is titled "Line item-based audience extension." This invention involves receiving information from a campaign manager device that defines a line item in an online advertising system. It includes collecting browsing history information for targetable users and generating a machine learning model to rank these users. The model helps in building a new segment based on users ranked by their relevance to the line item. The invention ultimately provides recommendations to campaign managers for optimizing their advertising strategies.
Another notable patent is "Fair demographic ratio pacing." This invention addresses the need for balanced representation in advertising impressions. It involves receiving information about an attribute of interest and determining a pacing value based on the probabilities of various categories. This allows for automatic detection and correction of any inadvertent skew when serving ads, ensuring a fair demographic representation.
Career Highlights
Yana has worked with several notable companies, including Microsoft Technology Licensing, LLC and Xandr Inc. Her experience in these organizations has allowed her to refine her skills and contribute to cutting-edge projects in the advertising technology sector.
Collaborations
Throughout her career, Yana has collaborated with talented individuals such as Moussa Taifi and Carlos Eduardo Rodriguez Castillo. These partnerships have fostered innovation and creativity in her work.
Conclusion
Yana Volkovich is a trailblazer in the realm of online advertising technology, with a focus on data-driven solutions that enhance advertising effectiveness. Her contributions through her patents reflect her commitment to innovation and excellence in her field.