Vishal Shah

Title: Vishal Shah: Innovator in Consumer Data Analytics

Introduction

Vishal Shah is an accomplished inventor based in Saratoga, CA (US). He has made significant contributions to the field of consumer data analytics, holding a total of 3 patents. His innovative work focuses on creating systems that enhance targeted advertising through effective data collection and analysis.

Latest Patents

Vishal's latest patents include a system for on-page configuration of page analytics and campaign creation. This system provides a universal tag designed to gather consumer data from websites for targeted advertising purposes. The universal tag system consists of two main subsystems. The first subsystem is a configuration system that defines the consumer data to be collected and establishes taxonomy and transformation rules for the data. The second subsystem is a runtime system that executes a client-side script when a consumer visits a webpage. This script collects the defined consumer data, applies transformation rules, and updates the corresponding user profile. Additionally, the runtime system categorizes the consumer data for future targeted advertising.

Career Highlights

Vishal has worked with notable companies such as Amobee, Inc. and Turn Inc. His experience in these organizations has allowed him to refine his skills in data analytics and targeted advertising, contributing to his success as an inventor.

Collaborations

Some of Vishal's coworkers include Jonathan Shottan and Doug Smith. Their collaboration has likely played a role in the development of innovative solutions in the field of consumer data analytics.

Conclusion

Vishal Shah is a prominent inventor whose work in consumer data analytics has led to the development of systems that enhance targeted advertising. His contributions are significant in the realm of data collection and analysis, showcasing his expertise and innovative spirit.