Company Filing History:
Years Active: 2012
Title: Tom Shields - Innovator in Online Advertising Revenue Maximization
Introduction
Tom Shields is a notable inventor based in San Mateo, CA (US). He has made significant contributions to the field of online advertising through his innovative methods aimed at maximizing publisher revenue. His work is particularly relevant in today's digital landscape, where effective ad placement can greatly influence financial outcomes for publishers.
Latest Patents
Tom Shields holds a patent for a "Method and apparatus for maximizing publisher revenue." This computer-implemented method involves determining a ratio of guaranteed ad impressions to expected remaining ad impressions. If this ratio falls below a certain threshold, the method identifies a minimum bid value based on the ratio. It then compares this minimum bid value to a received bid value for an ad impression. If the received bid value meets or exceeds the minimum bid value, the ad impression is allocated to the owner of the received bid. Conversely, if the ratio exceeds the threshold, the ad impression is allocated to the owner of the guaranteed ad impressions. This innovative approach is stored on a computer-readable storage medium, showcasing the intersection of technology and advertising.
Career Highlights
Tom Shields is currently associated with Yieldex, Inc., where he applies his expertise in online advertising. His work at Yieldex has allowed him to refine his methods and contribute to the company's mission of enhancing publisher revenue through innovative solutions.
Collaborations
Tom has collaborated with notable colleagues such as C Douglas Cosman and Craig Miller. These partnerships have likely enriched his work and contributed to the development of effective advertising strategies.
Conclusion
Tom Shields is a pioneering inventor whose work in maximizing publisher revenue through innovative methods has made a significant impact in the online advertising industry. His contributions continue to shape the way publishers approach ad revenue generation.