Company Filing History:
Years Active: 2020
Title: Thomas Riordan - Innovator in Real-Time Bidding Technologies
Introduction
Thomas Riordan is a notable inventor based in Chicago, IL (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the effectiveness of ad placements using advanced experimentation techniques.
Latest Patents
Riordan holds a patent titled "Real-time bidding through placebo-based experimentation." This patent describes systems and methods for conducting placebo-based experiments in online advertisements. The disclosed systems utilize an ad swapping approach to provide placebo media exposures at no additional cost to advertisers. Furthermore, the patent outlines a native experimentation platform that enables users to test ad placements and measure their effectiveness through a user-friendly interface. The system can assign viewers to either a test group or a control group based on the type of ad they are shown. This innovative approach allows for the evaluation of third-party attribution and defines various experiment parameters, including control frequency and viewer group assignments.
Career Highlights
Thomas Riordan is currently employed at Adobe, Inc., where he continues to develop and refine his innovative ideas in the realm of online advertising. His work at Adobe has positioned him as a key player in the industry, contributing to the company's reputation for cutting-edge technology and solutions.
Collaborations
Throughout his career, Riordan has collaborated with talented individuals such as Narayan Kinhal and John Hughes. These collaborations have further enriched his work and contributed to the development of innovative advertising solutions.
Conclusion
Thomas Riordan is a pioneering inventor whose work in real-time bidding and placebo-based experimentation has the potential to transform online advertising. His contributions to the field are significant, and his innovative spirit continues to drive advancements in advertising technology.