Thomas O'Reilly

Title: Innovations of Thomas O'Reilly

Introduction

Thomas O'Reilly is an accomplished inventor based in Brooklyn, NY. He has made significant contributions to the field of mobile advertising through his innovative patents. With a total of two patents to his name, O'Reilly has demonstrated a keen understanding of technology and its applications in advertising.

Latest Patents

O'Reilly's latest patents focus on systems, methods, and media for mobile advertising conversion attribution. One of the methods involves receiving a signal from a user device at a conversion tracking server, indicating that a conversion tag has been received. This signal includes a segment identifier, a user agent (UA), and/or an internet protocol (IP) address of the user device. A conversion identifier is defined and associated with the segment identifier, UA, and/or IP address. This identifier is stored in a first database along with the time it was received. A second database is then searched for an advertisement identifier that matches the conversion identifier and was received within a predetermined period before the conversion identifier. If a match is found, a signal indicating that an advertisement was converted is sent to the advertiser.

Career Highlights

O'Reilly has been instrumental in advancing mobile advertising technologies. His work at Dstillery, Inc. has positioned him as a key player in the industry. His innovative approaches have not only enhanced advertising effectiveness but also improved tracking and attribution methods.

Collaborations

Due to space constraints, the details of O'Reilly's collaborations will not be included.

Conclusion

Thomas O'Reilly's contributions to mobile advertising through his patents reflect his expertise and innovative spirit. His work continues to influence the industry and pave the way for future advancements in advertising technology.