Company Filing History:
Years Active: 2017-2023
Title: Thomas D. Lacki: Innovator in Population Segmentation
Introduction
Thomas D. Lacki is a notable inventor based in Eden Prairie, MN (US). He has made significant contributions to the field of population segmentation through his innovative patents. With a total of 3 patents, Lacki has developed systems that enhance the understanding of consumer preferences and behaviors.
Latest Patents
One of his latest patents is a system and method for creating segmentation of a population. This system includes a processor that filters a population to identify a group of members. It delivers a survey over an electronic network to determine value preferences and value gaps among the group members. The survey employs a set of paired comparisons or related techniques. The system generates vectors based on the determined value preferences and value gaps, which have lengths equal to the number of determined values for the members. By calculating patterns of differences between these generated vectors, the system clusters members into segments. The results enable the creation of a predictive model to estimate segment membership, which can be utilized in generating promotions for display corresponding to a clustered segment, delivering the promotion to a client device for display.
Career Highlights
Lacki is currently employed at Merkle, Inc., where he continues to innovate and develop systems that improve market segmentation strategies. His work has had a profound impact on how companies understand and engage with their target audiences.
Collaborations
Throughout his career, Thomas D. Lacki has collaborated with notable professionals, including Robert Lee Wood and Futoshi Yumoto. These collaborations have further enriched his work and contributed to the advancement of his projects.
Conclusion
Thomas D. Lacki is a distinguished inventor whose work in population segmentation has paved the way for more effective marketing strategies. His innovative patents and contributions to the field continue to influence how businesses understand consumer behavior.