Location History:
- Cambridge, MA (US) (1998 - 1999)
- Roxbury, MA (US) (2006)
- Boston, MA (US) (2016 - 2021)
Company Filing History:
10 out of 11 
2 out of 6 
1 out of 1 Years Active: 1998-2021
Title: Innovations of Thomas A. Gerace – A Pioneer in Advertising Technology
Introduction
Thomas A. Gerace, an accomplished inventor based in Boston, MA, has made significant contributions to the field of advertising technology. With a remarkable total of 14 patents to his name, Gerace has developed systems and methods that have transformed the way advertisements are targeted and delivered to users in the digital space.
Latest Patents
Among his latest notable patents, Gerace has invented a "Computer method and apparatus for targeting advertising." This patent outlines a method and system for profiling users to enhance advertisement targeting. By obtaining and inferring demographic information through online means, the system monitors end-user activity to determine relevant keywords. Profiles based on this information are matched against advertiser-defined targeted profiles, allowing for effective advertisement placement. The bidding process is innovative, employing a Vickrey auction type system which optimizes ad prioritization based on observed user behavior.
Another significant patent from Gerace is the "User-driven media system in a computer network." This invention includes a comprehensive system for writer compensation, reader ratings, and tipping authors, further establishing a community-driven approach to content creation. The system facilitates content organization based on user relationships and enhances content browsing according to user dynamics.
Career Highlights
Throughout his career, Thomas Gerace has worked with prominent companies including Skyword Inc. and Be Free, Inc. His experience in these organizations has undoubtedly shaped his innovative approach to technology and advertisement systems.
Collaborations
Gerace has collaborated with notable professionals such as John L. Mihalik and David A. Sandborg, which demonstrates his ability to work effectively within teams to foster innovation and drive advancements in advertising technology.
Conclusion
Thomas A. Gerace is a distinguished inventor whose patents have paved the way for innovative advertising solutions. His deep understanding of user behavior and marketplace dynamics allows him to create systems that provide value to both advertisers and users. As technology continues to evolve, his contributions will likely remain influential in the realms of digital advertising and user engagement.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.