Company Filing History:
Years Active: 2019
Title: Innovations by Shiyong Cheng in Online Advertising Spend Control Systems
Introduction: Shiyong Cheng is an accomplished inventor based in Redwood City, California, known for his significant contribution to the field of online advertising. With a focus on enhancing spend control, Cheng has devised a system that optimizes bidding activities across multiple advertisement servers.
Latest Patents: Cheng holds a patent for "Systems, methods, and devices for spend control in online advertising." This innovative patent presents a framework that includes a network of advertisement servers distributed across two data centers. The system features a performance data aggregator that collects information on bids made by these servers. Furthermore, it employs a spend control analyzer that produces data objects intended to govern advertisement operations according to predetermined budgetary constraints, thereby ensuring efficient financial management in advertising campaigns.
Career Highlights: Currently, Shiyong Cheng works at Amobee, Inc., where he applies his expertise to develop advanced advertising solutions. His patent is a testament to his commitment to integrating technology with marketing strategies, paving the way for smarter ad spending practices.
Collaborations: Throughout his career, Cheng has collaborated with notable colleagues such as Santanu Kolay and Christos Koufogiannakis. Together, they contribute to pushing the boundaries of innovation within the online advertising sector.
Conclusion: Shiyong Cheng's inventive spirit and dedication to advancing online advertising systems have made a lasting impact in the field. His patented work showcases the importance of strategic spend control, highlighting the intersection of technology and advertising success.