Sean Daniel Murphy

Title: Sean Daniel Murphy: Innovator in Online Advertising Technologies

Introduction

Sean Daniel Murphy is a prominent inventor based in Edinburgh, GB. He holds a total of 8 patents that showcase his expertise in online advertising technologies. His innovative contributions have significantly impacted the way advertisements are targeted and optimized for consumers.

Latest Patents

One of Sean's latest patents is focused on a retargeting events service for online advertising. This patent describes systems, methods, and computer-readable media related to retargeting online advertisement campaign recommendations for advertisements featuring multiple items or services. The technology allows for bids based on a combined advertisement creative, which may include two or more items or services. By dynamically selecting multiple items at bid time using a retargeting model, the system aims to increase the probability of conversion events based on the creative that includes the selected items. In some embodiments, a machine-learned retargeting model is utilized to select multiple items for display in an advertisement, determining a value for each item based on various factors.

Another significant patent involves parallel data pool processing and intelligent item selection. This patent outlines systems, methods, and computer-readable media for processing data pools in parallel and intelligently selecting items. The method includes determining bid requests for different user identifiers and analyzing their interaction histories to estimate values for product identifiers. The responses to the bid requests are generated using these estimated values, enhancing the efficiency of the advertising process.

Career Highlights

Sean has worked with notable companies such as Amazon Technologies, Inc. and Toshiba Medical Systems Corporation. His experience in these organizations has contributed to his development as an innovator in the field of online advertising.

Collaborations

Throughout his career, Sean has collaborated with talented individuals, including Andrew J. Bradley and Anthony Richard McBryan. These collaborations have fostered a creative environment that has led to the development of groundbreaking technologies.

Conclusion

Sean Daniel Murphy is a distinguished inventor whose work in online advertising technologies has paved the way for more effective advertising strategies. His patents reflect a deep understanding of consumer behavior and technological advancements, making him a key figure in the industry.