Location History:
- Redmond, WA (US) (2016)
- Woodinville, WA (US) (2019)
- Bellevue, WA (US) (2020)
Company Filing History:
Years Active: 2016-2020
Title: The Innovative Mind of Scott Happell
Introduction
Scott Happell is a notable inventor based in Bellevue, WA, who has made significant contributions to the field of advertising technology. With a total of three patents to his name, Happell has focused on enhancing the effectiveness of television advertisements through innovative methods and apparatuses.
Latest Patents
One of Happell's latest patents is centered around the measurement of television advertisement effectiveness. This patent describes apparatuses, methods, and storage media designed to determine the effectiveness of an advertisement. The apparatus includes a digital device matching engine that processes information from a website accessed by a digital device, allowing it to match the device to a TV set. Additionally, a conversion determination engine assesses the level of conversion associated with an advertisement rendered by broadcasting media. This technology aims to provide recommendations to advertisers regarding the effectiveness of their campaigns.
Another significant patent by Happell involves an advertisement modification method and apparatus. This invention allows for the reception of television transmissions at multiple locations, enabling the identification, harvesting, and tagging of advertisements within those transmissions. Advertisements are assigned identifiers, and media plans are developed based on the data collected from smart TVs. This technology categorizes television content and advertisements, providing valuable insights into ad impressions and view rates.
Career Highlights
Scott Happell is currently employed at Ispot.tv, Inc., where he continues to innovate in the realm of advertising technology. His work focuses on leveraging data to enhance the effectiveness of advertisements in a rapidly evolving media landscape.
Collaborations
Happell collaborates with talented individuals in his field, including Sean Muller and Ewan Godley. Their combined expertise contributes to the advancement of advertising technologies and methodologies.
Conclusion
Scott Happell's innovative contributions to advertising technology demonstrate his commitment to improving the effectiveness of television advertisements. His patents reflect a deep understanding of the intersection between technology and marketing, paving the way for future advancements in the industry.