Scott Andrew Ferber

Title: Scott Andrew Ferber: Innovator in Account Profiling and Audience Clustering

Introduction

Scott Andrew Ferber is a notable inventor based in Bethesda, MD (US), recognized for his contributions to the fields of account profiling and audience clustering. With a total of four patents to his name, Ferber has made significant strides in enhancing how user accounts are generated and how advertisements are targeted.

Latest Patents

Ferber's latest patents include a "Method and system for persistent account generation and profiling." This invention relates to a method, system, and medium for profiling accounts by obtaining a plurality of identifiers associated with devices and platforms used by a user. The invention creates a user account that represents the user across various devices and media types, generating a persistent identifier that links these identifiers. Additionally, consumption data is gathered to profile the account based on the user's interactions across different platforms.

Another significant patent is the "Method and system for generating audience clusters." This invention focuses on determining audience clusters for advertisement exposure opportunities. It involves obtaining various advertisement exposure opportunities and generating audience clusters based on specific criteria. The clusters are then ranked and updated in response to events, ensuring that advertisements are effectively targeted to the right audience.

Career Highlights

Scott Andrew Ferber is currently employed at Amobee, Inc., where he continues to innovate in the realm of digital advertising and user profiling. His work has been instrumental in developing systems that enhance the efficiency of advertising strategies and improve user experience.

Collaborations

Ferber has collaborated with notable colleagues, including Kevin Coates Haley and Aleck Howard Schleider, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

Scott Andrew Ferber's contributions to account profiling and audience clustering have significantly impacted the digital advertising landscape. His innovative patents reflect a deep understanding of user behavior and advertising effectiveness, positioning him as a key figure in the industry.