Company Filing History:
Years Active: 2018
Title: Roopak Arayakkandi Nelliat: Innovator in Real-Time Ad Monitoring Technology
Introduction
Roopak Arayakkandi Nelliat, located in Bengaluru, India, is an inventive mind recognized for his contributions to the field of media technology. He specializes in developing systems that enhance the monitoring of television advertisements, a critical aspect for advertisers and organizations looking to optimize their ad campaigns.
Latest Patents
Roopak holds a patent for a groundbreaking system titled "System and method for monitoring and detecting television ads in real-time using content databases"—also known as the ADEX reporter. This innovative method involves an ingest process and a lookup process to efficiently monitor TV advertisements. It works by chopping an audio stream of an ad into predetermined timeframe samples, which are stored in an ingest database. The TV broadcast stream is then processed in comparison to the ingest database. Candidates showing promise based on a threshold value are shortlisted and further analyzed against an additional database that contains the complete length of the ingested ad without any fragmentation.
Career Highlights
Roopak is affiliated with Surewaves Mediatech Private Limited, a company that specializes in providing advanced media monitoring solutions. His role at this company has allowed him to push the boundaries of current technologies, contributing significantly to the field of advertising analytics. His innovative spirit and technical expertise have cemented his position as a valuable asset to his organization.
Collaborations
Within Surewaves Mediatech, Roopak collaborates with colleagues like Kishore Adekhandi Krishnamurthy, working together to refine their media technologies and ensure the successful deployment of their patent-pending solutions.
Conclusion
Roopak Arayakkandi Nelliat's work exemplifies innovation in the field of television advertising. With his patent that advances real-time ad monitoring and detection capabilities, he is paving the way for more effective advertising strategies. His contributions are crucial for businesses aiming to leverage media technologies in a rapidly evolving landscape.