Ronald Shin-Yung Taur

Title: The Innovative Mind of Ronald Shin-Yung Taur

Introduction

Ronald Shin-Yung Taur is a notable inventor based in Pasadena, CA. He has made significant contributions to the field of advertisement technology. His innovative approach has led to the development of a unique advertisement exchange platform.

Latest Patents

Ronald holds a patent for an "Advertisement exchange platform operating instantaneous auctions of different types for impression allocation." This improved platform is designed to function in a dynamic online environment. It executes instantaneous auctions, such as first and second price auctions, to effectively and automatically determine advertisement impression allocations in real time. The platform operates separate first and second price auctions, comparing results to select the highest bid price and associated impression for ad placement. Additionally, it can operate combined auctions, ensuring that the winning Demand-Side Platform pays the appropriate bid based on the auction type.

Career Highlights

Ronald is currently employed at OpenX Technologies, Inc., where he continues to innovate in the advertisement technology sector. His work focuses on enhancing the efficiency and effectiveness of online advertising through advanced auction mechanisms.

Collaborations

Ronald collaborates with talented individuals such as Jeddy Chang Chen and Qasim Saifee. Their combined expertise contributes to the success of their projects and the advancement of advertisement technology.

Conclusion

Ronald Shin-Yung Taur is a pioneering inventor whose work in advertisement technology has the potential to transform the industry. His innovative patent and contributions at OpenX Technologies, Inc. highlight his commitment to advancing online advertising solutions.