Company Filing History:
Years Active: 2011-2018
Title: The Innovative Contributions of Rob Kniaz in Online Advertising
Introduction
Rob Kniaz, based in San Francisco, CA, is a distinguished inventor with a portfolio of four patents that significantly enhance online advertising practices. His contributions have played a crucial role in optimizing ad systems, ensuring both efficiency and effectiveness in digital marketing.
Latest Patents
Two of Rob's latest patents showcase his innovative approach to advertising technology. The first patent, titled "Secure and extensible pay per action online advertising," introduces systems and methods that ensure tamper-proof tracking of conversion activity between publishers and advertisers. This system allows advertisers to define multiple types of conversions linked to a singular ad click, enhancing the flexibility and accountability of online advertising.
The second patent, "Content selection using performance metrics," details methods and systems, including computer programs designed for selecting advertisements based on their performance. This patent outlines a process for receiving publisher selections of ads, evaluating their performance metrics, and optimizing ad selection to ensure the advertisements meet performance thresholds. This innovative approach allows for the dynamic substitution of ads to maximize engagement and effectiveness.
Career Highlights
Rob Kniaz's career is marked by his significant contributions to Google Inc., where he has been instrumental in developing cutting-edge advertising technologies. His work has been pivotal in shaping the way advertisements are targeted and delivered, ensuring a higher return on investment for advertisers and a better experience for users.
Collaborations
Throughout his career, Rob has collaborated with notable colleagues such as Kai Chen and Abhinay Sharma. Together, they have worked on various projects that push the boundaries of online advertising, creating systems that bring together advanced technology and innovative marketing strategies.
Conclusion
Rob Kniaz stands as a prominent figure in the realm of online advertising innovation. With his valuable patents, he continues to impact the industry, allowing advertisers to harness the power of technology to reach their audiences more effectively. His contributions exemplify the vital role of inventors in shaping the future of digital marketing.