Company Filing History:
Years Active: 2013-2018
Title: The Innovations of Richard Frankel: Pioneering Behavioral Targeting Systems
Introduction
Richard Frankel, an innovative inventor located in San Francisco, CA, holds an impressive portfolio of three patents in the field of technology. His work primarily revolves around optimizing online user engagement through behavioral targeting systems. Frankel's dedication to innovation has positioned him as a noteworthy figure in the tech industry.
Latest Patents
One of Richard Frankel's most significant contributions is his latest patent for a behavioral targeting system. This advanced system determines user profiles based on online activity, allowing companies to tailor advertisements more effectively. The system incorporates multiple models that define parameters for calculating a user profile score. It captures event information, which consists of a user's online interactions, and selects a model to generate a user profile score. The components of the model include recency, intensity, and frequency dimension parameters. This score is essential for achieving target objectives such as brand awareness or response-driven advertising. The behavioral targeting system has remarkable applications in ad serving to online users, marking a significant step forward in personalized marketing strategies.
Career Highlights
Throughout his career, Richard Frankel has had the opportunity to work with prominent companies, such as Yahoo! Inc. and Excalibur IP, LLC. His experience with these organizations has allowed him to refine his skills and apply his knowledge to develop innovative technologies that enhance user experience and engagement in the digital landscape.
Collaborations
Frankel has collaborated with talented individuals like Joshua M. Koran and Christina Yip Chung. These partnerships have undoubtedly contributed to the success of his innovations, as working alongside skilled colleagues fosters creativity and the exchange of ideas.
Conclusion
Richard Frankel is a prominent inventor who continues to make strides in the field of behavioral targeting systems. His innovative patents and experience with leading companies illustrate his commitment to enhancing online user experiences. As technology evolves, Frankel's contributions will likely play a crucial role in shaping the future of targeted advertising and user engagement strategies.