Richard E Chatwin

Title: Richard E Chatwin: Innovator in Advertising Technology

Introduction

Richard E Chatwin is a notable inventor based in Cupertino, CA (US). He has made significant contributions to the field of advertising technology, holding 2 patents that focus on optimizing advertising campaigns. His work has paved the way for more efficient and effective advertising strategies in the digital landscape.

Latest Patents

One of Richard's latest patents is a "Yield management system and method for advertising inventory." This innovative system automates and optimizes the process of placing advertising campaigns on available inventory. When a visitor loads a publisher's web page, the system queries for the advertisement that should be shown. It periodically analyzes performance data to determine optimal allocations, ensuring that the right advertisement reaches the right audience. The system identifies the advertiser campaign and advertisement to be shown, logging the results for future analysis. The determination of campaign placements is a two-phase process, beginning with efficient testing on inventory likely to produce good results. The second phase involves resource allocation, where campaign performance data is formulated as a network problem, utilizing efficient methods for solving such issues.

Another significant patent is the "System and method for improving the performance of electronic media advertising campaigns through multi-attribute analysis and optimization." This automated system employs algorithms and procedures to enhance the performance of messaging campaigns, particularly in marketing. It optimizes the allocation of advertisements or messages to maximize positive responses from the customer population. The methods ensure that campaign constraints are not violated and can be implemented on a computer programmed to retrieve message performance information.

Career Highlights

Throughout his career, Richard has worked with various companies, contributing his expertise to the field of advertising technology. His innovative approaches have led to advancements in how advertising campaigns are managed and optimized.

Collaborations

Richard has collaborated with notable individuals such as Sanjay Ranka and E Diane Chang. Their combined efforts have furthered the development of effective advertising solutions.

Conclusion

Richard E Chatwin's contributions to advertising technology through his patents demonstrate his commitment to innovation in the field. His work continues to influence how advertising campaigns are executed and optimized, making a lasting impact on the industry.