R C Rizza

Title: R C Rizza: Innovator in Audience Generation

Introduction

R C Rizza is a notable inventor based in San Francisco, CA, who has made significant contributions to the field of audience generation through innovative technology. With a focus on utilizing psychographic data, Rizza's work aims to enhance the understanding of consumer behavior and brand alignment.

Latest Patents

Rizza holds a patent for a system designed to determine a level of self-image congruence. This system employs a processor and memory to execute operations that include selecting self-image attributes that align with a brand-user image. It defines these attributes based on consumer interests, identifies consumers through their digital footprints, computes congruence scores, and rates consumers based on these scores.

Career Highlights

R C Rizza is currently associated with Zeta Global Corp., where he applies his expertise in audience generation. His innovative approach has positioned him as a key player in the intersection of technology and marketing.

Collaborations

Rizza collaborates with talented professionals such as Ron Sadi and Bashir Eghbali, contributing to a dynamic work environment that fosters innovation and creativity.

Conclusion

R C Rizza's contributions to audience generation through psychographic data exemplify the impact of innovative thinking in understanding consumer behavior. His work continues to influence the marketing landscape significantly.