Peter Ridge

Title: The Innovative Mind of Peter Ridge

Introduction

Peter Ridge is an accomplished inventor based in San Francisco, California. He has made significant contributions to the field of audience generation through his innovative use of psychographic data. With a focus on aligning consumer self-image with brand identity, Ridge's work has the potential to transform marketing strategies.

Latest Patents

Peter Ridge holds a patent for a system that determines a level of self-image congruence. This system utilizes at least one processor and a memory to execute operations that include selecting self-image attributes that align with a brand-user image. The process involves defining these attributes, identifying consumers based on their digital footprints, computing congruence scores, and rating consumers according to their alignment with selected attributes.

Career Highlights

Ridge is currently employed at Zeta Global Corp., where he continues to develop innovative solutions in audience generation. His work is characterized by a deep understanding of consumer behavior and the application of technology to enhance marketing effectiveness.

Collaborations

Peter Ridge collaborates with talented professionals such as Ron Sadi and Bashir Eghbali, contributing to a dynamic work environment that fosters creativity and innovation.

Conclusion

Peter Ridge exemplifies the spirit of innovation in the realm of audience generation, leveraging psychographic data to create impactful marketing solutions. His contributions are paving the way for a new era in consumer-brand relationships.