Penny H Baron

Title: The Innovative Contributions of Penny H. Baron

Introduction

Penny H. Baron is a notable inventor based in North Liberty, Iowa. She has made significant contributions to the field of technology, particularly with her innovative patent that enhances the interaction between consumers and television programming. Her work exemplifies the intersection of consumer behavior and media technology.

Latest Patents

Penny H. Baron holds a patent for a "Panelist Response Scanning System." This system includes multiple product scanning units located at various stores, a targetable television system, and panelist identification means to recognize individual panelists. The central processor connects to the product scanning units, allowing for a sophisticated analysis of panelist behavior in response to both normal and substitute television programs. This invention aims to improve the understanding of consumer responses to advertising and programming.

Career Highlights

Throughout her career, Penny has demonstrated a commitment to innovation and technology. Her work at Iri has allowed her to explore the dynamics of consumer behavior and media interaction. She has successfully developed systems that provide valuable insights into how viewers engage with television content.

Collaborations

Penny has collaborated with notable colleagues such as Gerald J. Eskin and John Malec. These partnerships have contributed to the advancement of her projects and the successful implementation of her inventions.

Conclusion

Penny H. Baron is a pioneering inventor whose work in developing the Panelist Response Scanning System has made a significant impact on the understanding of consumer behavior in relation to media. Her contributions continue to influence the field of technology and consumer research.