Parameshvyas Laxminarayan

Title: Parameshvyas Laxminarayan: Innovator in Cross-Device User Engagement

Introduction

Parameshvyas Laxminarayan is a notable inventor based in Needham, MA (US). He has made significant contributions to the field of technology, particularly in the area of user engagement across multiple devices. His innovative approach addresses the complexities of fragmented user interactions in a digital landscape.

Latest Patents

Laxminarayan holds a patent for "Cross-device message touchpoint attribution." This invention focuses on generating fragmented user engagement stacks from users who utilize multiple devices to view messages. The technology involves a universal unique identifier (UUID) and a computer platform that stores cross-device mapping information. This mapping associates UUIDs of various devices to a single user, allowing for the identification of touchpoint encounters and the generation of a cohesive cross-device user engagement stack. The platform processes this data to determine attribution, measuring the influence of touchpoint encounters from a single user.

Career Highlights

Parameshvyas Laxminarayan is currently employed at Visual IQ, Inc., where he continues to develop innovative solutions in the realm of digital marketing and user engagement. His work has been instrumental in enhancing how companies understand and interact with their users across different platforms.

Collaborations

Laxminarayan collaborates with talented professionals in his field, including Anto Chittilappilly and Payman Sadegh. These partnerships contribute to the advancement of technology and the development of effective user engagement strategies.

Conclusion

Parameshvyas Laxminarayan is a pioneering inventor whose work in cross-device user engagement is shaping the future of digital interactions. His contributions are vital in understanding user behavior and improving marketing strategies in a multi-device world.