Nook Harquail

Title: Nook Harquail: Innovator in Advertising Technology

Introduction

Nook Harquail is a notable inventor based in New York, NY, who has made significant contributions to the field of advertising technology. With a total of four patents to his name, Harquail has developed innovative methods that enhance the way digital advertisements are quantified and measured.

Latest Patents

One of Harquail's latest patents is a method for quantifying advertising impressions. This method includes serving a digital advertisement to a mobile device and recording the proportion of pixels rendered on the display during specific sampling periods. By calculating a cumulative pixel exposure based on these measurements, Harquail's invention provides a robust engagement metric for users consuming digital advertisements. This innovative approach allows advertisers to better understand user engagement and optimize their advertising strategies.

Career Highlights

Nook Harquail is currently employed at Yieldmo, Inc., where he continues to push the boundaries of advertising technology. His work focuses on developing methods that improve the effectiveness of digital advertising, making it more measurable and impactful for businesses.

Collaborations

Throughout his career, Harquail has collaborated with notable professionals in the industry, including Michael Yavonditte and David Sebag. These collaborations have contributed to the advancement of advertising technologies and have helped shape the landscape of digital marketing.

Conclusion

Nook Harquail is a pioneering inventor whose work in advertising technology has led to significant advancements in how digital engagement is measured. His innovative methods continue to influence the industry and provide valuable insights for advertisers.