Company Filing History:
Years Active: 2020
Title: The Innovative Contributions of Nicole Lawless DesJardins
Introduction
Nicole Lawless DesJardins is a notable inventor based in Bellevue, WA (US). She has made significant strides in the field of advertising technology, particularly in measuring the effectiveness of television advertisements. With one patent to her name, her work has the potential to transform how advertisers assess their campaigns.
Latest Patents
Nicole's patent focuses on the "Measurement of television advertisement effectiveness." This invention includes apparatuses, methods, and storage media designed to determine the effectiveness of an advertisement. One key feature of her patent is a digital device matching engine that processes information from a website accessed by a digital device. This engine matches the digital device to a TV set based on the processed information. Additionally, her invention includes a conversion determination engine that assesses the level of conversion associated with an advertisement rendered by broadcasting media to the TV set. This innovative apparatus is configured to provide recommendations to advertisers regarding the effectiveness of their advertising campaigns.
Career Highlights
Nicole Lawless DesJardins is currently employed at Ispot.tv, Inc., where she continues to develop her ideas and contribute to advancements in advertising technology. Her work is instrumental in bridging the gap between digital and television advertising, providing valuable insights for marketers.
Collaborations
Nicole has collaborated with notable colleagues such as Sean Muller and Greg Havener. Their combined expertise enhances the innovative environment at Ispot.tv, Inc., fostering the development of cutting-edge advertising solutions.
Conclusion
Nicole Lawless DesJardins exemplifies the spirit of innovation in the advertising industry. Her patent on measuring advertisement effectiveness showcases her commitment to improving how advertisers evaluate their campaigns. Through her work, she is paving the way for more effective advertising strategies in the digital age.