Company Filing History:
Years Active: 2012-2018
Title: The Innovative Mind of Nick Jakobi
Introduction
Nick Jakobi, an accomplished inventor based in Zurich, Switzerland, has made significant contributions to the world of advertising technology. With a portfolio of four patents, Jakobi demonstrates a keen understanding of how data can enhance marketing strategies. His work, particularly in the realm of audience targeting and ad campaign organization, has garnered attention in the tech industry.
Latest Patents
Jakobi's latest inventions include two notable patents. The first, titled "Audience Definition Based on Video Database Usage," provides a graphical interface designed for advertisers. This tool enables users to iteratively define an audience of video database consumers who are most likely to engage with their product or service, while accessing detailed information about this target audience.
The second patent, termed "Organization System for Ad Campaigns," offers an innovative solution for managing large advertising groups. This automatic account organization tool analyzes input keywords, identifies semantically related pairs, and applies hierarchical clustering to group these keywords into smaller, semantically meaningful ad groups. Each cluster receives a name that reflects its related keywords, simplifying the ad management process for marketers.
Career Highlights
Nick Jakobi is currently employed at Google Inc., where he collaborates with talented colleagues in the tech industry. His work focuses on enhancing advertising efficiency and effectiveness through data-driven solutions. Jakobi's inventive spirit and dedication contribute significantly to his company's mission of organizing the world's information and making it universally accessible and useful.
Collaborations
At Google Inc., Jakobi works alongside skilled professionals like Anton Carver and Will Ashton. Together, they engage in creative brainstorming and innovative problem-solving, pushing the boundaries of what is possible in advertising technology.
Conclusion
Nick Jakobi stands out as an inventive mind in the advertising sector, harnessing the power of technology to refine audience engagement and streamline campaign organization. His contributions, reflected in his recent patents, underscore his pivotal role in shaping modern marketing strategies and enhancing the efficiency of ad campaigns. As he continues to innovate, the impact of his work will likely resonate throughout the industry for years to come.