Company Filing History:
Years Active: 2021
Title: Innovations of Navinderpal Pal Singh Brar
Introduction
Navinderpal Pal Singh Brar is an accomplished inventor based in Bengaluru, India. He has made significant contributions to the field of digital advertising through his innovative patent. His work focuses on enhancing the efficiency of targeted advertising, which is crucial in today's digital landscape.
Latest Patents
Navinderpal holds a patent titled "Methods and apparatus for data repartitioning." This application relates to apparatus and methods for automatically determining and providing digital advertisements to targeted users. In some examples, a computing device receives campaign data identifying items to advertise on a website and generates campaign user data identifying a user that has engaged with all of the items on the website. The computing device may then determine a portion of the users based on a relationship between each user and the campaign user data. It also determines user-item values for each of the items for each user of the portion of users, where each user-item value identifies a relational value between the corresponding user and item. The computing device may then identify one or more of the items to advertise to each user of the portion of users based on the user-item values and may transmit to a web server an indication of the items to advertise for each user. This patent showcases his innovative approach to improving digital marketing strategies.
Career Highlights
Navinderpal is currently employed at Walmart Apollo, LLC, where he continues to develop and refine his ideas in the realm of digital advertising. His work at Walmart Apollo has allowed him to collaborate with other talented professionals in the industry.
Collaborations
Some of his notable coworkers include Ashish Surana and Deepak Goyal. Their collaboration has contributed to the advancement of innovative solutions in their field.
Conclusion
Navinderpal Pal Singh Brar is a notable inventor whose work in digital advertising has the potential to transform how companies engage with their target audiences. His patent reflects a deep understanding of technology and user behavior, making him a valuable asset in the industry.