Narayan Kinhal

Title: Narayan Kinhal: Innovator in Real-Time Bidding Technology

Introduction

Narayan Kinhal is a notable inventor based in Dublin, CA (US). He has made significant contributions to the field of online advertising through his innovative patent. His work focuses on enhancing the effectiveness of ad placements using advanced experimentation techniques.

Latest Patents

Narayan Kinhal holds a patent for "Real-time bidding through placebo-based experimentation." This patent describes systems and methods for operating placebo-based experiments in online advertisements. The disclosed systems utilize an ad swapping approach to offer placebo media exposures at no additional cost to advertisers. Furthermore, the patent provides a native experimentation platform that allows users to run tests of ad placements to measure the effectiveness of ads. Results are displayed on a user interface, enabling advertisers to make informed decisions.

Career Highlights

Narayan Kinhal is currently employed at Adobe, Inc., where he applies his expertise in advertising technology. His innovative approach to real-time bidding has positioned him as a key player in the industry. With a focus on improving ad effectiveness, he continues to push the boundaries of what is possible in online advertising.

Collaborations

Throughout his career, Narayan has collaborated with talented individuals such as Thomas Riordan and John Hughes. These partnerships have fostered a creative environment that encourages innovation and the development of cutting-edge solutions in advertising technology.

Conclusion

Narayan Kinhal's contributions to real-time bidding technology exemplify the impact of innovation in online advertising. His patent and work at Adobe, Inc. highlight his commitment to enhancing the effectiveness of advertising strategies. As he continues to innovate, the advertising industry will undoubtedly benefit from his expertise and vision.