Company Filing History:
Years Active: 2021-2024
Title: Matthew Vanlandeghem: Innovator in Unique Audience Measurement
Introduction
Matthew Vanlandeghem is a notable inventor based in Chicago, IL, recognized for his substantial contributions to the field of audience measurement in digital media. With four patents to his name, Vanlandeghem is at the forefront of developing innovative methods and apparatuses that enhance the understanding of unique audiences for internet-based content.
Latest Patents
Among his latest patents, Vanlandeghem has developed several groundbreaking methods and apparatuses that aim to determine unique audiences for internet-based media. One such invention involves the use of first and second HyperLogLog (HLL) data from various database proprietors. This apparatus utilizes memory, instructions, and processors, enabling it to generate union HLL data by combining obfuscated user impression data from different sources. Ultimately, this technology facilitates the determination of the total number of deduplicated unique audience members, showcasing an advancement in audience analytics.
Another patent from Vanlandeghem focuses on generating measures of unique audiences specifically tailored for internet-based media. By implementing the same core technologies of HLL data analysis, his innovations highlight a commitment to advancing how companies can quantify their reach and impact across digital platforms.
Career Highlights
Matthew Vanlandeghem's work at The Nielsen Company (US), LLC has solidified his reputation as an innovator in audience measurement technologies. His role involves not only the development of intellectual property but also driving the company’s mission to provide insightful data for media strategy and performance evaluation. With four patents that reflect his technical expertise, Vanlandeghem has made significant strides in enhancing data measurement reliability.
Collaborations
Throughout his career, Vanlandeghem has collaborated with talented professionals such as Jake Ryan Dailey and Furqan Hanif. These partnerships have undoubtedly contributed to the refinement and success of his inventions, promoting a collaborative environment that fosters innovation in audience analytics.
Conclusion
Matthew Vanlandeghem stands out as an influential inventor in the realm of audience measurement. His innovative patents reflect a deep understanding of the complexities involved in analyzing unique audiences in the digital age. With a strong foundation at The Nielsen Company and meaningful collaborations, Vanlandeghem continues to push the boundaries of how we interpret and quantify media audiences, establishing a legacy of significant advancements in this vital field.