Marshall Wong

Title: The Innovative Contributions of Marshall Wong

Introduction

Marshall Wong is a notable inventor based in New York, NY, who has made significant contributions to the field of advertising technology. With a total of 2 patents to his name, Wong has developed innovative solutions that enhance the delivery and management of advertisements in various media formats.

Latest Patents

Wong's latest patents include "Programmatic ingestion and STB delivery in ad auction environments" and "Method and apparatus for inserting advertisements in content." The first patent focuses on streamlining the use of the Society of Cable Telecommunications Engineers (SCTE) 130 framework for delivering addressable advertising. This technology involves a campaign management delegate system that processes ad management service placement requests from broadcast cable providers. It enables real-time bidding for ad insertion during programs, ensuring that new content is formatted and uploaded in time for playback. The second patent describes a video on demand server that includes an ad management system interface, which disables fast forwarding during commercials while allowing it during content playback. This system utilizes a playlist generator to manage the presentation of commercials effectively.

Career Highlights

Throughout his career, Marshall Wong has worked with several prominent companies, including Blackarrow, Inc. and Beachfront Media LLC. His experience in these organizations has allowed him to refine his skills and contribute to the advancement of advertising technologies.

Collaborations

Wong has collaborated with talented individuals such as Hsisheng Mark Sun and Yun Huang, further enhancing his innovative capabilities and expanding his professional network.

Conclusion

Marshall Wong's contributions to advertising technology through his patents demonstrate his commitment to innovation in the field. His work continues to influence how advertisements are managed and delivered in modern media environments.