Company Filing History:
Years Active: 2012-2014
Title: The Innovations of Magnus Sandberg
Introduction
Magnus Sandberg is a notable inventor based in Uppsala, Sweden. He has made significant contributions to the field of advertising technology, particularly in estimating inventory and user behavior for advertisements. With a total of 2 patents to his name, Sandberg's work has had a considerable impact on how advertisers optimize their campaigns.
Latest Patents
One of Magnus Sandberg's latest patents focuses on estimating inventory, user behavior, and cost attributes for advertisements used in advertising systems. This innovation allows advertisers to receive fast and accurate estimates of the future performance of their ads. The estimates can be broken down by keyword, providing valuable insights into how different keywords will influence the performance and cost of ad campaigns. By utilizing historical search traffic data, the system predicts future inventory and identifies useful keyword variations. Additionally, current data on competing ads can simulate real-time auctions, enhancing the effectiveness of advertising strategies.
Career Highlights
Magnus Sandberg is currently employed at Google Inc., where he continues to develop innovative solutions in the advertising domain. His work has been instrumental in advancing the capabilities of advertising systems, making them more efficient and effective for advertisers.
Collaborations
Throughout his career, Sandberg has collaborated with talented individuals such as Eric Hugh Veach and Zhe Qian. These collaborations have contributed to the development of cutting-edge technologies in the advertising sector.
Conclusion
Magnus Sandberg's contributions to advertising technology through his patents and work at Google Inc. highlight his role as an influential inventor in the field. His innovations continue to shape the future of advertising, providing valuable tools for advertisers worldwide.