Luis Quintela

Title: Luis Quintela: Innovator in Digital Marketing Allocation

Introduction

Luis Quintela is a notable inventor based in Mountain View, CA (US). He has made significant contributions to the field of digital marketing through his innovative approaches to spending allocation. His work focuses on optimizing monetary output values in response to requests for determining spending allocation in various digital marketing channels.

Latest Patents

Luis Quintela holds a patent titled "Spending allocation in multi-channel digital marketing." This patent describes an approach executed by one or more processors to provide monetary output values. The method involves fitting one or more models to train a business environment simulator. It generates a supervised learning policy and evolves it into a distribution estimator policy by adjusting network weights. The optimized policy is then deployed in a live environment after demonstrating a profit uplift compared to the supervised learning policy.

Career Highlights

Luis Quintela is currently employed at Samsung SDS America, Inc., where he applies his expertise in digital marketing strategies. His innovative work has positioned him as a key player in the industry, contributing to advancements in how businesses allocate their marketing budgets effectively.

Collaborations

Luis has collaborated with talented individuals such as Aleksander Beloi and Mohamad Charafeddine. Their combined efforts have fostered a creative environment that encourages innovation and the development of cutting-edge solutions in digital marketing.

Conclusion

Luis Quintela's contributions to digital marketing through his patent and work at Samsung SDS America, Inc. highlight his role as an influential inventor in the field. His innovative approaches continue to shape the future of marketing strategies.