Company Filing History:
Years Active: 2022
Title: Luis Enrique Ordoñez: Innovator in Audience Measurement Technology
Introduction
Luis Enrique Ordoñez is a notable inventor based in Mexico City, MX. He has made significant contributions to the field of audience measurement through his innovative patent. His work focuses on enhancing the accuracy of media exposure metrics, which is crucial for effective campaign mapping.
Latest Patents
Ordoñez holds a patent titled "Methods and apparatus for campaign mapping for total audience measurement." This patent describes methods and apparatus that utilize a machine learning engine to predict estimated duplication factors. These factors represent duplicated media exposure across various media platforms for different reference media campaigns. The invention aims to improve the prediction of media exposure metrics for query media campaigns, thereby enhancing the overall effectiveness of advertising strategies.
Career Highlights
Luis Enrique Ordoñez is currently employed at The Nielsen Company, LLC, where he applies his expertise in audience measurement technology. His innovative approach has positioned him as a key player in the industry, contributing to the development of advanced methodologies for analyzing media exposure.
Collaborations
Ordoñez collaborates with talented professionals in his field, including Jonathan Lee Sullivan and Logan Thomas. These partnerships foster a creative environment that drives innovation and enhances the quality of their work.
Conclusion
Luis Enrique Ordoñez is a pioneering inventor whose work in audience measurement technology has the potential to transform the advertising landscape. His contributions through his patent reflect a commitment to improving media exposure analysis, making him a valuable asset in the industry.