Location History:
- Calvert, GB (2014 - 2021)
- Buckingham, GB (2013 - 2023)
- London, GB (2021 - 2023)
Company Filing History:
13 out of 252 
7 out of 8 
5 out of 5 Years Active: 2013-2025
Title: Celebrating Innovation: The Contributions of Leonard Michael Newnham
Introduction
Leonard Michael Newnham, based in Calvert, GB, is a prolific inventor with a remarkable portfolio of 25 patents to his name. His work primarily focuses on advancements in technology related to real-time bidding and digital advertising. Newnham's innovative approach has made significant contributions to the advertising industry, enhancing the way advertisers engage with their audiences.
Latest Patents
One of Newnham's latest patents revolves around the demand-side platform (DSP) in the real-time bidding (RTB) ecosystem. This technological innovation enables advertisers to strategically purchase ad impressions through a second-price auction mechanism. A critical aspect of this invention is its ability to predict the auction winning price, thereby helping advertisers make informed bidding decisions and optimize their campaign strategies. Newnham's invention addresses the inherent challenges of biased winning price distributions due to censorship, as DSPs only reveal winning prices for successful bids. By generalizing the winning price model with a gradient boosting framework that learns from both observed and censored data, his invention significantly enhances predictive performance compared to traditional linear censored regression models.
Career Highlights
Throughout his career, Leonard Newnham has worked with leading companies in the technology and advertising sectors, such as Nice Ltd and Nice Systems Technologies UK Limited. His work in these organizations has allowed him to develop cutting-edge solutions that push the boundaries of innovation in real-time bidding and digital advertising technologies.
Collaborations
Newnham’s journey has also been enriched by collaborations with talented colleagues, including Natalia Beatriz Piaggio and Jason Derek McFall. Their collective expertise has fostered a creative environment, facilitating the development of groundbreaking solutions within their field.
Conclusion
Leonard Michael Newnham's contributions to innovation, particularly in the realm of digital advertising and real-time bidding, underscore the significant impact of technological advancements in modern marketing strategies. His dedication to pushing the boundaries of what's possible continues to inspire the next generation of inventors and innovators in the industry.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.