Location History:
- Austin, TX (US) (2002 - 2017)
- San Diego, CA (US) (2015 - 2022)
Company Filing History:
32 out of 16,478 
6 out of 169 
5 out of 41,326 
Years Active: 2002-2022
Title: Innovations of Lalitha B Suryanarayana in Targeted Advertising
Introduction
Lalitha B Suryanarayana, based in San Diego, California, stands out as a prolific inventor with a remarkable portfolio of 46 patents. Her work predominantly focuses on advancements in targeted advertising technology, paving the way for more personalized marketing solutions.
Latest Patents
Among her latest innovations is a groundbreaking method and apparatus for selecting advertising. This patent details a sophisticated process involving the monitoring of subscriber event data from multiple access devices. By calculating a product interest correlation score across various categories based on this data, the method allows for the tailored selection of advertisements. Furthermore, the patent outlines a system that includes an internet profiling module and an intelligent correlation scoring system (ICSS) processor. This system efficiently classifies monitored data and correlates it with advertiser information to enhance the relevance of ads delivered to users.
Career Highlights
Throughout her career, Lalitha has made significant contributions in the field of technology, particularly during her tenure at notable companies such as AT&T Intellectual Property I, L.P. and SBC Technology Resources, Inc. Her work has not only advanced the technical landscape of targeted advertising but also enhanced the overall consumer experience by ensuring that advertising is more aligned with individual user interests.
Collaborations
Lalitha has collaborated with esteemed colleagues like Michael F. Grannan and Sreenivasa Rao Gorti. Their teamwork has practically contributed to the innovation processes within the companies they worked for, highlighting the importance of collaboration among experts in fostering technological advancements.
Conclusion
In conclusion, Lalitha B Suryanarayana is a distinguished inventor whose innovations in targeted advertising exemplify the potential of technology to transform marketing strategies. Her numerous patents reflect a deep commitment to refining the intersection of consumer behavior and advertising, ultimately benefiting both businesses and consumers. With her ongoing contributions, the field of advertising technology is sure to see continued advancements and improvements.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.