Company Filing History:
Years Active: 1999-2014
Title: Koni Saito: Innovator in Electronic Advertising Technology
Introduction
Koni Saito is a prominent inventor based in Tokyo, Japan. He has made significant contributions to the field of electronic advertising technology, holding a total of 6 patents. His innovative work focuses on enhancing the way advertisements are presented to consumers through advanced electronic systems.
Latest Patents
Among his latest patents, Saito has developed an information playback apparatus and an electronic point of purchase (POP) advertising apparatus. The electronic POP advertising apparatus is designed to present a predetermined POP advertisement when a person is detected by a sensor unit. This system includes a storage unit that holds various POP advertisements, which may feature moving images or music. The selection unit chooses a specific advertisement to display, while the output unit presents it in response to the sensor's detection signal.
Additionally, his information playback apparatus features a storage memory that can be attached to a main unit, where compressed moving image file data is stored. The apparatus includes an MPEG decoder for reading and decompressing the data, an NTSC encoder for converting the playback image data into a specific output format, and an LCD for displaying the images. This innovative technology allows for repeated playback of image data in predetermined units, enhancing the overall user experience.
Career Highlights
Koni Saito is currently employed at Sony Corporation, where he continues to push the boundaries of electronic advertising technology. His work has not only contributed to the company's innovative portfolio but has also set new standards in the industry.
Collaborations
Saito has collaborated with notable coworkers such as Yoshio Ochiai and Yasufumi Shinagawa. Their combined expertise has fostered a creative environment that encourages the development of groundbreaking technologies.
Conclusion
Koni Saito's contributions to electronic advertising technology exemplify the spirit of innovation. His patents reflect a deep understanding of consumer interaction and technology, paving the way for future advancements in the field.