Joshua Butler

Title: Innovations by Joshua Butler

Introduction

Joshua Butler is an accomplished inventor based in Clearwater, FL (US). He has made significant contributions to the field of programmatic advertising through his innovative patent. His work focuses on enhancing the quality control processes associated with content in automated ad buying systems.

Latest Patents

Joshua Butler holds a patent titled "Systems and methods for programmatic quality control of content." This patent addresses the challenges of quality control in programmatic ad buying, which traditionally relies on manual intervention. The invention introduces a confidence tool that analyzes content tags from a programmatic content library. This tool determines whether the content tag meets specific confidence criteria, allowing content providers to approve or reject content based on the analysis. This innovation aims to streamline the ad buying process while ensuring that only high-quality content is presented.

Career Highlights

Joshua Butler is currently employed at NBCUniversal Media, LLC, where he applies his expertise in content quality control. His role involves collaborating with various teams to implement innovative solutions that enhance the efficiency of ad buying processes. His contributions have been instrumental in advancing the company's capabilities in programmatic advertising.

Collaborations

Joshua has worked alongside notable colleagues, including Michael S. Levin and Alexandra Paige. Their collaborative efforts have fostered a creative environment that encourages the development of cutting-edge solutions in the media industry.

Conclusion

Joshua Butler's innovative approach to programmatic quality control has positioned him as a key figure in the advertising technology landscape. His patent reflects a commitment to improving content quality and efficiency in ad buying processes. Through his work at NBCUniversal Media, LLC, he continues to drive advancements in the field.