Company Filing History:
Years Active: 2018-2025
Title: The Innovative Journey of Jon Borchardt
Introduction
Jon Borchardt, an accomplished inventor based in Seattle, WA, has made significant strides in the field of targeted media delivery. With a total of six patents, Borchardt's inventions are at the forefront of optimizing advertising strategies through intelligent use of consumer demographic data.
Latest Patents
One of Jon's latest patents focuses on systems and methods for optimized delivery of targeted media. This innovative approach involves obtaining detailed consumer demographic data, including a variety of attributes for each individual. The process identifies several media slots and gathers program information related to specific programs aired in these slots. By analyzing viewing data of multiple individuals, the methods enhance this data with demographic insights from product purchasers. This allows for the calculation of relevance for different advertiser industries, tailoring advertising efforts to match viewer demographics effectively.
Career Highlights
Throughout his career, Borchardt has been instrumental in developing technology that bridges the gap between advertising and consumer engagement. His work significantly impacts how advertising content is targeted, making it more relevant to consumers and useful for advertisers. The innovative solutions he has developed contribute to the broader landscape of marketing technology.
Collaborations
At Adap.tv, Inc., where he currently works, Jon collaborates with talented colleagues including Brendan Kitts and Dyng Au. Their combined expertise fosters an environment of innovation, leading to the creation of cutting-edge solutions that enhance the delivery and effectiveness of media content.
Conclusion
Jon Borchardt's journey as an inventor showcases the importance of innovation in the realm of targeted advertising. His patents not only demonstrate his creativity and technical prowess but also highlight his commitment to advancing technology in the media space. As he continues to push boundaries, Jon's work is set to influence the future of consumer engagement and advertising effectiveness.