John R Rothwell

Title: John R Rothwell: Innovator in Online Promotion Effectiveness

Introduction

John R Rothwell is a notable inventor based in Dallas, TX (US). He has made significant contributions to the field of online marketing through his innovative patent. His work focuses on enhancing the effectiveness of promotional strategies in the digital landscape.

Latest Patents

Rothwell holds a patent titled "Method and system for evaluating, reporting, and improving on-line promotion effectiveness." This patent describes a system and method for populating and analyzing a member consumer profile database. The goal is to implement an incentive-driven targeted product marketing program. The process involves collecting personal profile information from several member consumers and storing it in a profile database. A specific group of member consumers is identified and selected for promotions on behalf of a sponsor. During and after the promotion, feedback is solicited from the consumers in exchange for rewards. Additionally, the interactive behavior of the consumers is tracked to enrich the profile database for future promotions. Rothwell's innovative approach aims to optimize marketing efforts and improve consumer engagement.

Career Highlights

Rothwell's career is marked by his role at E-Rewards, Inc., where he has been instrumental in developing strategies that leverage consumer data for targeted marketing. His expertise in evaluating promotional effectiveness has positioned him as a key player in the industry.

Collaborations

Throughout his career, Rothwell has collaborated with notable colleagues, including Harold Milton Brierley and James C Niemann. These partnerships have contributed to the advancement of marketing technologies and strategies.

Conclusion

John R Rothwell's contributions to online promotion effectiveness through his innovative patent demonstrate his commitment to enhancing marketing strategies. His work continues to influence the way companies engage with consumers in the digital age.