Jiayi Wen

Title: Jiayi Wen: Innovator in Advertising Technology

Introduction

Jiayi Wen is a notable inventor based in Sunnyvale, CA, who has made significant contributions to the field of advertising technology. With a focus on enhancing online advertising strategies, Wen holds 2 patents that showcase his innovative approaches to audience targeting and content quality assessment.

Latest Patents

Wen's latest patents include "Methods and systems for near real-time lookalike audience expansion in ads targeting." This patent describes a method that utilizes a signature matrix to evaluate online events for user inclusion in pre-generated lookalike audiences. By employing Locality Sensitive Hashing, the method reduces memory storage requirements and processing time, enabling advertisers to efficiently determine if a user should be added to a lookalike audience.

Another significant patent is "Systems and methods for using link graphs to demote links to low-quality webpages." This invention outlines a computer-implemented method that involves sampling links, labeling them based on quality, and generating a link graph. The model predicts the likelihood of links leading to low-quality webpages, allowing for improved content ranking in user feeds.

Career Highlights

Throughout his career, Jiayi Wen has worked with prominent companies such as Oath Inc. and Facebook, Inc. His experience in these organizations has allowed him to refine his skills and contribute to cutting-edge projects in the advertising technology sector.

Collaborations

Wen has collaborated with talented individuals, including Haiyan Luo and Datong Chen, who have contributed to his innovative work in the field.

Conclusion

Jiayi Wen's contributions to advertising technology through his patents and career experiences highlight his role as a key innovator in the industry. His work continues to influence how advertisers target audiences and assess content quality in the digital landscape.