Company Filing History:
Years Active: 1994-1998
Title: Innovations of Inventor Jia Zhang
Introduction
Jia Zhang is an accomplished inventor based in Mundelein, IL (US). He holds a total of 3 patents that showcase his expertise in audience measurement technologies. His innovative work has significantly contributed to the field of media research and viewer identification.
Latest Patents
One of Jia Zhang's latest patents is an audience measurement system and method. This invention involves a passive identification apparatus designed to identify a predetermined individual member of a television viewing audience in a monitored viewing area. The system captures a video image of the monitored area and provides a template matching score for an object within that image. Additionally, an Eigenface recognition score is generated for the same object. These scores are compared to reference files, and the results are fused to create a composite identification record, allowing for accurate viewer identification. The system also incorporates body shape matching, viewer tracking, and historical data to enhance identification accuracy. Furthermore, the reference files can be updated as recognition scores decline, ensuring the system remains effective over time.
Career Highlights
Jia Zhang has worked with notable companies in the media research industry, including A.C. Nielsen Company and Nielsen Media Research, Inc. His experience in these organizations has provided him with valuable insights into audience behavior and measurement techniques.
Collaborations
Throughout his career, Jia Zhang has collaborated with talented individuals such as Daozheng Lu and Ceril T. Shagrin. These partnerships have contributed to the development of innovative solutions in audience measurement.
Conclusion
Jia Zhang's contributions to the field of audience measurement through his patents and collaborations highlight his role as a significant innovator. His work continues to influence how viewer identification is approached in the media industry.