Jeff T Lu

Title: The Innovative Mind of Jeff T Lu

Introduction

Jeff T Lu is a notable inventor based in San Francisco, CA. He has made significant contributions to the field of advertising technology, particularly in television advertisement bidding. His innovative approach allows advertisers to effectively target and exclude specific television programs, enhancing the efficiency of advertising strategies.

Latest Patents

Jeff T Lu holds a patent for a groundbreaking invention titled "Television program targeting for advertising." This patent encompasses methods, systems, and apparatus, including computer program products that facilitate television advertisement bidding. Advertisers can search for television programs and receive a list of scheduled air times, allowing for more strategic advertising placements. The invention also identifies additional programs for advertising based on targeting criteria such as demographics, ratings, and genre.

Career Highlights

Jeff T Lu is currently employed at Google Inc., where he continues to innovate and develop new technologies. His work at Google has positioned him at the forefront of advertising technology, contributing to the evolution of how advertisements are targeted and delivered to audiences.

Collaborations

Throughout his career, Jeff has collaborated with talented individuals such as Jason S Bayer and Steve Stukenborg. These collaborations have fostered a creative environment that encourages the development of cutting-edge advertising solutions.

Conclusion

Jeff T Lu's contributions to the field of advertising technology exemplify the impact of innovative thinking in modern advertising. His patent for television program targeting showcases his ability to merge technology with marketing strategies, paving the way for more effective advertising practices.