Company Filing History:
Years Active: 2018
Title: Inventor Spotlight: Jeff Bergman from Monterey Park, CA
Introduction
Jeff Bergman, an innovative inventor based in Monterey Park, California, has made a significant contribution to the field of online advertising through his patented invention. With a focus on measuring the effectiveness of search lifts resulting from online advertisements, Bergman's work highlights the intersection of technology and marketing.
Latest Patents
Jeff Bergman holds one patent that describes a method, system, and apparatus for measuring search lift resulting from online advertisements. This patent includes computer programs encoded on a computer-readable storage medium designed to assess the effectiveness of advertisements. The method outlined involves receiving requests for content, delivering content items with identifying pixels, and evaluating user searches based on the advertisements presented. Through this innovative approach, Bergman successfully provides critical lift data to sponsors associated with their content.
Career Highlights
Bergman has applied his expertise at Google Inc., where he has engaged in the development and refinement of cutting-edge technologies and methodologies related to online advertising effectiveness. His role has positioned him as a key player in enhancing how advertising data is interpreted and utilized to drive business decisions.
Collaborations
Throughout his career, Jeff Bergman has collaborated with talented professionals such as Mehdi Sharifzadeh and Oren Eli Zamir. These collaborations have fostered creativity and innovation, allowing for the exchange of ideas and the advancement of technology in the marketing sector.
Conclusion
Jeff Bergman's innovative contributions serve as a testament to the power of invention in the field of online advertising. His approach to measuring search lift demonstrates the importance of leveraging technology to improve marketing strategies. As he continues to work at Google Inc., his efforts will undoubtedly influence the future of advertising and user engagement in the digital space.