Company Filing History:
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2 out of 832,843 Years Active: 2006-2011
Title: James R. Weisinger: A Beacon of Innovation in Message Performance Optimization
Introduction
James R. Weisinger, an accomplished inventor based in Belmont, California, has made significant contributions to the field of messaging performance optimization with a focus on interactive media. With a total of five patents, Weisinger has been instrumental in developing methods and algorithms that enhance the performance of messaging campaigns, particularly in marketing.
Latest Patents
Among James Weisinger's latest patents is the innovative "Method, algorithm, and computer program for optimizing the performance of messages including advertisements in an interactive measurable medium." This patent outlines a comprehensive approach to improving the effectiveness of marketing campaigns where advertisements are disseminated over interactive channels like the Internet. The method aims to allocate message alternatives to different customer populations to achieve optimal business results. By analyzing previous message performance data, including cumulative trials and successes, Weisinger’s technology generates a current message state that informs the optimal allocation of messaging resources. This technique suits various message types, including web banner advertisements, electronic ads, and email promotions.
Career Highlights
James R. Weisinger's professional journey includes key roles at prominent companies, including Google Inc., where his expertise in algorithm development and marketing optimization flourished. His work has paved the way for more effective advertising strategies, enabling businesses to leverage data-driven insights for improved campaign performance.
Collaborations
Throughout his career, Weisinger has partnered with notable individuals like Sanjay Ranka and Jason S. Lenderman. These collaborations have enriched his innovative approach and expanded the scope of his inventions. Teamwork with such experts has fostered an environment of continuous improvement and knowledge-sharing.
Conclusion
James R. Weisinger stands out as a pivotal figure in the innovation landscape, particularly in the realm of messaging performance optimization. His five patents exemplify a deep understanding of marketing dynamics and technology's role in enhancing business objectives. As the marketing landscape evolves, Weisinger’s contributions continue to resonate, offering valuable insights for future innovations in message optimization.