Company Filing History:
Years Active: 2011-2016
Title: The Innovative Journey of Isaac Bentolila in Targeted Advertising
Introduction
Isaac Bentolila is a prominent inventor based in San Francisco, CA, known for his groundbreaking contributions to the field of targeted advertising. With a portfolio that includes four patents, Bentolila's work focuses on utilizing behavioral model clustering to enhance advertising efficiency and user experience.
Latest Patents
One of Isaac Bentolila's latest patents, titled "System, method, and software application for targeted advertising via behavioral model clustering, and preference programming based on behavioral model clusters," showcases a method and system designed for accurate TV user profile data prediction and modeling. This innovative approach enables precise behavioral clustering, classifying television consumers into representative user profiles that facilitate tailored advertising and program preferences. By employing a contextual behavioral profiling system, it continuously updates user information to enhance the relevancy of targeted ads. The system enables the creation of automatic program sequences, allowing viewers to experience a virtual channel presented as a separate entry in an electronic programming guide (EPG).
Career Highlights
Isaac Bentolila currently works at Thomson Licensing, where he continues to expand his expertise in targeted advertising technologies. His inventive spirit and dedication to improving user engagement through innovative methods have positioned him as a valuable player in the industry.
Collaborations
Throughout his career, Isaac has collaborated with notable colleagues such as Yiming Zhou and Richard James Humpleman, contributing to a rich environment of shared ideas and innovations. These collaborations have furthered his development of advanced systems for advertising that meet the evolving demands of consumers and technology.
Conclusion
Isaac Bentolila’s contributions to targeted advertising exemplify how innovative thinking can transform consumer engagement. Through his patents and collaborative efforts, he continues to pave the way for advancements in advertising technologies, enhancing the viewing experience for audiences while providing measurable benefits for advertisers.