Company Filing History:
Years Active: 2010
Title: Innovations in Keyword Bidding by Honghua (Kathy) Dai
Introduction
Honghua (Kathy) Dai, a prominent inventor based in Sammamish, WA, has made significant contributions in the realm of digital marketing and advertising. With a patented innovation that focuses on the efficiency of keyword bidding, Dai is a part of the advanced team at Microsoft Technology Licensing, LLC, where he collaborates with other talented professionals in the field.
Latest Patents
Dai holds a patent for "Recommending keywords based on bidding patterns." This innovative technique provides tools for cross-selling keywords among advertisers based on their bidding patterns. The technology includes a keyword suggestion tool that examines relationships between keywords to recommend effective options to bidding entities. Notably, it analyzes the patterns of various bidding entities to offer suggestions that enhance advertising strategies.
Career Highlights
As a member of the Microsoft Technology Licensing, LLC, Dai has leveraged his skills in inventing and patenting new methodologies to drive efficiency in online advertising. His work focuses on understanding and enhancing how keywords function within the competitive landscape of digital marketing. Dai's only patent exemplifies his expertise and innovative thinking in this highly technical field.
Collaborations
Honghua (Kathy) Dai works alongside skilled colleagues, such as Ying Li and Lee Wang, who contribute to and enhance the collaborative environment at Microsoft Technology Licensing. Their combined efforts help drive forward-thinking solutions in the technology sector, particularly in the realm of keyword strategies for advertisers.
Conclusion
Honghua (Kathy) Dai's invention continues to impact the advertising industry by providing sophisticated methods for keyword recommendations based on bidding patterns. His work at Microsoft Technology Licensing, LLC showcases the importance of innovation in enhancing digital marketing strategies. As the landscape of online advertising continues to evolve, Dai's contributions will undoubtedly remain pivotal in shaping the future of keyword bidding technologies.