Company Filing History:
Years Active: 2010-2011
Title: Innovations by Hari S Hariharan
Introduction
Hari S Hariharan is an accomplished inventor based in Madison, WI (US). He has made significant contributions to the field of adaptive marketing, holding a total of 3 patents. His work focuses on enhancing customer interactions through innovative marketing strategies.
Latest Patents
One of Hari's latest patents is titled "Adaptive marketing using insight driven customer interaction." This invention employs a closed-loop process to develop insights that refine customer interactions. The system stores results from initial customer interactions, such as marketing campaigns, in a database. These results are utilized to retrain predictive models, providing new insights into customer responses. The insights gained can be used to improve the offers presented to customers or to create additional offers, thereby increasing the likelihood of redemption. After each marketing campaign, the results are recorded, and new or modified offers are generated based on insights from previous campaigns. This iterative process allows businesses to better target customers with tailored offers, which can be delivered through various marketing channels.
Career Highlights
Hari S Hariharan is currently employed at Accenture Global Services GmbH, where he continues to innovate in the field of marketing technology. His expertise in adaptive marketing has positioned him as a key player in developing strategies that enhance customer engagement and satisfaction.
Collaborations
Hari has collaborated with notable colleagues, including Kenneth Reed and Theodore Ansusinha. Their combined efforts contribute to the advancement of marketing technologies and strategies within their organization.
Conclusion
Hari S Hariharan's innovative work in adaptive marketing demonstrates his commitment to improving customer interactions through technology. His patents reflect a deep understanding of market dynamics and customer behavior, making him a valuable asset in the field of marketing innovation.