Gregory Dean Hampton

Title: Gregory Dean Hampton: Innovator in Billboard Consumption Measurement

Introduction

Gregory Dean Hampton is an accomplished inventor based in San Diego, California. He has made significant contributions to the field of advertising technology, particularly with his innovative approach to measuring exposure to visual displays such as billboards. His work has the potential to transform how advertisers understand consumer engagement with outdoor advertising.

Latest Patents

Hampton holds a patent for a "Billboard Consumption Measurement System." This system is designed to measure exposure to billboards by utilizing a transmitter that broadcasts a data signal containing information about the billboard's location, displayed message, and time of day. The data signal is transmitted at a power level that ensures it reaches a predefined exposure area where the billboard can be viewed. A portable receiving device is provided to a defined consumer population, allowing for the measurement of consumer exposure to the billboards. This device can be carried by the consumer or placed in their vehicle, and it is capable of recovering the data signal and storing relevant information when the consumer is within the exposure area. The recorded data, including the time of day and duration of exposure, can be downloaded for processing by a central facility.

Career Highlights

Hampton is currently associated with Solana Technology Development Corporation, where he continues to develop and refine his innovative ideas. His work in the field of billboard measurement systems showcases his commitment to enhancing the effectiveness of advertising strategies through technology.

Collaborations

Hampton has collaborated with notable colleagues, including Kamran Moallemi and Robert L Warren. These partnerships have contributed to the advancement of his projects and the overall success of their initiatives.

Conclusion

Gregory Dean Hampton is a pioneering inventor whose work in billboard consumption measurement systems exemplifies the intersection of technology and advertising. His innovative solutions are set to redefine how advertisers gauge consumer interaction with outdoor displays.