Company Filing History:

7 out of 6,898

Adobe, Inc.

Years Active: 2016-2021

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8 patents (USPTO):Sort by Forward Citations

Abstract keywords

1. 10949873 - System and method for executing an advertising campaign that incrementally reaches unexposed target viewers (2021-03-16),

2. 10798465 - Digital audiovisual content campaigns using merged television viewer information and online activity information (2020-10-06),

3. 10531163 - Planning and executing a strategic advertising campaign (2020-01-07),

4. 10445766 - System and method for executing an advertising campaign that incrementally reaches unexposed target viewers (2019-10-15),

5. 10445765 - System and method for executing an advertising campaign that incrementally reaches unexposed target viewers (2019-10-15),

6. 10250951 - Systems and methods for planning, executing, and reporting a strategic advertising campaign for television (2019-04-02),

7. 10085074 - Systems and methods for planning, executing, and reporting a strategic advertising campaign for television (2018-09-25),

8. 9501783 - Systems and methods for planning, executing, and reporting a strategic advertising campaign for television (2016-11-22),

Title: Greg Collison: Innovator in Advertising Technology

Introduction

Greg Collison is a prominent inventor based in Oakland, CA, known for his contributions to advertising technology. With a total of 8 patents to his name, he has made significant strides in developing systems that enhance the effectiveness of advertising campaigns. His innovative approaches have transformed how advertisers reach their target audiences.

Latest Patents

Among his latest patents is a system and method for executing an advertising campaign that incrementally reaches unexposed target viewers. This invention enables advertisers to monitor targeted exposed viewers and identify unexposed ones. By analyzing additional media channels and matching them with pricing and media availability, the system optimizes advertising budgets to maximize reach. Another notable patent involves digital audiovisual content campaigns that utilize merged television viewer information and online activity data. This system improves the design and implementation of content campaigns by generating targeting parameters based on user behavior.

Career Highlights

Greg has worked with notable companies such as Adobe, Inc. and Tubemogul, Inc. His experience in these organizations has allowed him to refine his skills in advertising technology and contribute to groundbreaking innovations in the field.

Collaborations

Throughout his career, Greg has collaborated with talented individuals, including Alexander R Hood and Jason Lopatecki. These partnerships have fostered a creative environment that has led to the development of impactful advertising solutions.

Conclusion

Greg Collison's work in advertising technology exemplifies the power of innovation in reaching audiences effectively. His patents and career achievements highlight his role as a key player in transforming the advertising landscape.

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