Girish Vishwanath Chirravoori

Title: The Innovative Mind of Girish Vishwanath Chirravoori

Introduction

Girish Vishwanath Chirravoori is a notable inventor based in Bengaluru, India. He has made significant contributions to the field of advertising technology through his innovative patent. His work focuses on optimizing advertisement yield and reducing latency, which is crucial in today's fast-paced digital environment.

Latest Patents

Girish holds a patent for a "System and a method for optimizing advertisement yield and reducing advertisement latency." This system is designed to enhance the efficiency of ad requests by initiating parallel bid requests to various platforms. It determines the highest bid from header bidding partners in real-time while creating a prioritized list of demand sources. The system effectively caches the highest bid and its associated ad object, submitting it to the mediation platform in a single hop. This innovative approach utilizes caching, parallel processing, and backfill strategies to minimize latency and optimize ad selection.

Career Highlights

Girish is currently employed at Adster Technologies Pvt. Ltd., where he continues to develop cutting-edge solutions in the advertising sector. His expertise in technology and innovation has positioned him as a valuable asset to his company and the industry at large.

Collaborations

Some of his coworkers include Ketan Chandak and Ranganathan Srinivasan, who contribute to the collaborative environment at Adster Technologies Pvt. Ltd. Their combined efforts foster innovation and drive the company's success in the competitive advertising landscape.

Conclusion

Girish Vishwanath Chirravoori exemplifies the spirit of innovation in the advertising technology sector. His patent and work at Adster Technologies Pvt. Ltd. highlight his commitment to enhancing advertisement efficiency and reducing latency. His contributions are paving the way for advancements in how advertisements are managed and displayed.