Location History:
- Berkeley, CA (US) (2013)
- Berkley, CA (US) (2020)
Company Filing History:
Years Active: 2013-2020
Title: Eric G Wasserman: Innovator in Customer-Based Targeting Systems
Introduction
Eric G Wasserman is a notable inventor based in Berkley, CA (US), recognized for his contributions to electronic systems that enhance promotional offers through high-precision customer targeting. With a total of two patents to his name, Wasserman has developed innovative solutions that leverage individual usage statistics to optimize marketing strategies.
Latest Patents
Wasserman's latest patents focus on high-precision customer-based targeting by utilizing individual usage statistics. One of his patents describes an electronic system that includes a computing device and a storage medium containing programming instructions. These instructions enable the computing device to generate scores for customers from a customer database, facilitating the distribution of limited quantities of promotional offers. Each score is associated with a customer and a promotional offer, measuring the probability of purchase based on the offer. The system identifies the highest score, determines the associated customer and promotional offer, and assigns the offer to a personalized list if it meets specific constraints.
Another patent outlines a system for distributing limited promotional offers to individual customers, targeting them based on their probabilities of accepting the offers. This system analyzes past purchasing behavior against a master list of promotional offers, selecting a limited number of offers tailored to each customer. Various techniques, including empirical Bayes methods, are employed to estimate offer acceptance profiles, ensuring that marketing strategies are effectively implemented.
Career Highlights
Throughout his career, Wasserman has worked with several companies, including YT Acquisition Corporation and Inmar—Youtech, LLC. His experience in these organizations has contributed to his expertise in developing innovative marketing solutions.
Collaborations
Wasserman has collaborated with notable professionals in the field, including Jesse T Quatse and Anssi Karhinen. These collaborations have likely enriched his work and expanded the impact of his inventions.
Conclusion
Eric G Wasserman stands out as an inventor who has made significant strides in customer-based targeting systems. His innovative patents reflect a deep understanding of marketing dynamics and customer behavior, positioning him as a key figure in the field of electronic systems for promotional offers.
Inventor’s Patent Attorneys refers to legal professionals with specialized expertise in representing inventors throughout the patent process. These attorneys assist inventors in navigating the complexities of patent law, including filing patent applications, conducting patent searches, and protecting intellectual property rights. They play a crucial role in helping inventors secure patents for their innovative creations.