Location History:
- New York, NY (US) (2021 - 2022)
- Nashua, NH (US) (2023 - 2024)
Company Filing History:
Years Active: 2021-2024
Title: **Innovator Spotlight: Elber Carneiro**
Introduction
Elber Carneiro, an inventive mind based in New York, NY, has made significant contributions to the field of digital advertising through his innovative patents. With a total of four patents to his name, Carneiro stands out as a leading inventor committed to enhancing user engagement metrics in advertising.
Latest Patents
Among his latest innovations, Carneiro has developed methods for quantifying advertising impressions. One variation of this method involves serving a digital advertisement to a mobile device and recording the proportion of pixels rendered on the device's display during specific sampling periods. By calculating cumulative pixel exposure, he has created an engagement metric that allows for a deeper understanding of how users interact with digital advertisements. This pioneering work not only captures the effectiveness of ad engagement but sets a precedent for future advancements in the digital advertising landscape.
Career Highlights
Elber Carneiro is currently employed at Yieldmo, Inc., a company that focuses on optimizing advertising for enhanced user engagement. His role at Yieldmo has enabled him to leverage his innovative ideas, driving forward the development of cutting-edge advertising techniques that serve both advertisers and consumers.
Collaborations
Throughout his career, Carneiro has collaborated with notable coworkers such as Michael Yavonditte and David Sebag. These partnerships have fostered a creative environment that encourages innovation and the advancement of ideas within the company.
Conclusion
Elber Carneiro's contributions to the field of digital advertising and user engagement through his inventive methods showcase his dedication to innovation. His work at Yieldmo, Inc. and his collaborations with influential colleagues reflect a career focused on making impactful changes in how advertising impressions are quantified. As the digital landscape evolves, Carneiro’s patents are sure to play a pivotal role in shaping the future of advertising metrics.